Quebecers’ confidence in the housing market rising, despite the impact of inflation: RBC Poll

  • 64% of Quebecers have always dreamed of owning a home
  • 27% are likely to buy in the next two years (up from 19%)
  • 51% are saving less to buy a home due to inflation

TORONTO, April 23, 2024 /CNW/ – Despite inflationary pressures, more Quebecers are looking to make their dream of home ownership a reality. According to RBC’s 30th annual Home Ownership Poll, conducted among Canadians under the age of 65, 64% of Quebecers have always dreamed of owning a home. Half of Quebecers (50%) also believe owning a house or condo is a good investment (up from 40% in 2023) and 27% are looking to buy in the next two years (up from 19% in 2023).

Still, the research found that half (51%) of Quebecers say inflation is eroding their ability to save for a home. This challenge is acutely felt among Quebecers planning to purchase a home within the next two years. Among potential buyers who have some money earmarked for a home, more than a quarter (27%) say they aren’t saving every month (up from 5% in 2023). Potential buyers who are setting aside money each month for a home are saving $1,342 on average each month. Even with this setback, 41% of potential buyers in Quebec say they will save enough for their down payment in four years or less. Overall, potential buyers in Quebec say they need $34,377 more on average for a down payment (compared to an average of $103,240 among potential buyers in the rest of Canada).

“Quebecers have a lot of headwinds to face as they look to purchase a home in today’s market,” says Giovanna Francavilla, regional vice president, Québec. “According to our research, this may be driving some to find different ways to close the gap between what they can currently afford and what they would need to buy a home.”

Quebecers would need to explore various strategies to cover the cost of home ownership

The poll found that almost half (47%) of Quebecers say they would need a side hustle or second job to buy a home. Half (51%) also believe financial support from family is necessary today to buy a home with 28% saying they couldn’t afford to buy without an inheritance.

But home buyers in Quebec may not get the family support they desire. The research found that 26% of respondents say they wouldn’t provide money for a home to an immediate family member or child and 42% say they would want to give money for housing or rent, but simply can’t afford to. Among Quebecers overall, half (49%) would expect to be paid back if they did provide such financial support to their family or child. At the same time, the majority (51%) of respondents in Quebec said they would be willing to have family/their child live with them to help them save money for a home instead of providing financial support.

National Data: Mounting costs and inflation putting pressure on next-time home buyers

On a national level, two-thirds (66%) of next-time home buyers (i.e. those who currently own a home and are likely to buy again in the next two years) are concerned about covering the costs of home ownership. Additionally, half (51%) of next-time home buyers say they are worried about their ability to buy their next home due to inflation.

The research also found that three-quarters of next-time home buyers (76%) believe the housing market in their community is overpriced. Two-thirds (64%) say they wouldn’t be able to purchase their first home in today’s market and the same proportion (64%) believe they would need to move out of the city they are currently living in if they wanted to buy a larger home.

National Data: Newcomers are eager to buy in the near future

Among newcomers who arrived in Canada in the past five years, 73% say they have always dreamed of owning a home and 65% say they are likely to purchase one in the next two years (compared to 29% nationally). The majority also believe there is only a small window of time to take advantage of lower house prices (56%).

“Whether it’s your first or next home, it’s easy to feel overwhelmed when thinking about buying a home,” adds Francavilla. “Getting expert advice and having conversations early can help take a lot of the unknowns and stress out of the home buying process. Having a financial expert on your side who has a full picture of your finances can also help you build a home buying plan that works for you, whether you are just starting to save or just need some help to cross the finish line.”

RBC resources to help home buyers at every step:

  • RBC True House Affordability Tool: See how much home you may be able to afford and learn about different mortgage options.
  • RBC Home Value Estimator: See what your current home may be worth today.
  • RBC Mortgage Specialists: Speak with an expert who can help you understand the total cost of home ownership and develop a plan that fits your overall financial goals and lifestyle.
  • My Money Matters: Whether you are looking to buy your first home, second home, or even an investment property, you can find answers to all your mortgage financing and refinancing questions and helpful resources through RBC’s new online resource hub.

2024 RBC Home Ownership Poll

RESPONSE

QC

CAN

BC

AB

SK /

MB

ON

AC

NTHB

Newcomers

% Agree – Base: All Respondents

Always dreamed of owning

a home

64 %

64 %

64 %

54 %

66 %

66 %

65 %

66 %

73 %

Rising inflation is causing

me to save less for buying a home

51 %

50 %

51 %

51 %

58 %

50 %

44 %

64 %

68 %

Would need a side hustle or

second job to afford a home

47 %

57 %

62 %

58 %

62 %

60 %

53 %

51 %

75 %

Have/will need to live with

my parents longer to save

enough to buy a home

20 %

27 %

32 %

25 %

30 %

31 %

19 %

30 %

46 %

Would need to overhaul my

spending and saving habits

to buy a home

38 %

45 %

52 %

43 %

50 %

45 %

48 %

51 %

49 %

Financial support from

family is necessary to buy a

home nowadays

51 %

62 %

67 %

64 %

58 %

68 %

56 %

64 %

69 %

Have/will buy a home with

my family/parents (co-

ownership)

14 %

19 %

23 %

13 %

20 %

22 %

13 %

33 %

41 %

Prefer to help my

family/child save money by

letting them live with me

rather than help them

directly financially

51 %

54 %

51 %

53 %

55 %

58 %

51 %

64 %

61 %

We only have a small

window of time to take

advantage of lower house

prices

26 %

34 %

36 %

32 %

36 %

39 %

36 %

50 %

56 %

Housing market in my

community is overpriced

73 %

77 %

85 %

65 %

76 %

79 %

82 %

76 %

72 %

Unless I receive an

inheritance, I’m unlikely to

be able to afford a home

28 %

35 %

43 %

29 %

38 %

38 %

35 %

32 %

38 %

Expect to be paid back if

provide financial support to

family/child when buying a

home or paying rent

49 %

48 %

43 %

56 %

49 %

46 %

44 %

60 %

52 %

Buying a house or condo is

a good investment

50 %

60 %

67 %

60 %

59 %

62 %

59 %

79 %

79 %

Likely to buy in the next two

years

27 %

29 %

31 %

31 %

31 %

30 %

21 %

100 %

65 %

In terms of inflation,

concerned about covering

the costs of home

ownership

43 %

58 %

60 %

61 %

65 %

63 %

60 %

66 %

76 %

In terms of inflation,

concerned about my ability

to buy a home

36 %

44 %

52 %

40 %

41 %

47 %

39 %

51 %

71 %

Would give family members

money for housing or rent,

but can’t afford to do so

42 %

39 %

40 %

40 %

32 %

39 %

39 %

30 %

40 %

% “Agree” – Base: Homeowners

While I already own a

home, I don’t believe I

would be able to purchase

my first home in today’s

market

65 %

69 %

75 %

64 %

63 %

72 %

76 %

64 %

54 %

If I want to own a

home/larger home, I likely

will have to move out of the

city I’m living in now

43 %

51 %

67 %

44 %

43 %

56 %

47 %

64 %

57 %

*NTHB – next-time home buyers (i.e. those who currently own a home and are likely to buy again in the next two years)

About the Survey

An online survey of 2,824 Canadians, including n=711 from Quebec, aged 18 to 64 was completed between January 25 and February 23, 2024, using Leger’s online panel. No margin of error can be associated with a web panel. For comparative purposes, a probability sample of 2,824 respondents would have a margin of error of ±1.8%, 19 times out of 20.

Disclaimer

This news release is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. The information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.

About RBC

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.

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SOURCE RBC Royal Bank

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