Rogers Communications (NYSE:RCI) announced on Monday that it has signed multi-year agreements with Comcast-owned NBCUniversal and Warner Bros Discovery (NASDAQ:WBD) to deliver sports and entertainment content to Canadian audiences.
These deals aim to enhance Rogers’ presence in sports and entertainment to attract a loyal audience amid stiff competition. As part of the agreement, Rogers will launch NBCUniversal’s Bravo channel in Canada this September, securing English-language content rights. Starting in January 2025, Rogers will also gain access to Warner Bros Discovery’s brands, including HGTV and The Food Network.
Rogers plans to increase investments in original content and independent production over the next decade, leveraging these new U.S. licensing deals. Colette Watson, president of Rogers Sports & Media, stated, “This investment also advances our position as a strong Canadian broadcaster that can compete with foreign streamers.”
Although financial details of the agreements were not disclosed, Rogers revealed that it has invested $6.9 billion in Canadian content over the past ten years. In April, Rogers Communications also signed a 10-year deal with Comcast (NASDAQ:CMCSA) to bring Xfinity products, including cable TV, internet, and phone services, to Canada.
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