Roku (NASDAQ:ROKU)
Roku (NASDAQ:ROKU) has announced that its new in-house branded TVs will be available for purchase in retail stores, in addition to platform-wide changes to its operating system that bring new channel partners and capabilities.
Roku stock climbed 2.4% premarket Thursday.
The new Roku Select and Plus Series Televisions from the firm are sold exclusively at Best Buy in-store and online. They are available in 11 different models, with screen sizes ranging from 24 inches to 75 inches.
Regarding the sound, Best Buy will make the brand-new Roku Wireless Soundbar available around the end of this month.
The televisions come with an assortment of upgraded capabilities, some of which include automatic brightness adjustment, wireless sound expandability, Bluetooth Private Listening, Roku’s Voice Remote Pro, and more.
Meanwhile, the most recent upgrade to the Roku operating system, version 12, includes additional channel partners, more content, improved features, and a redesigned mobile app.
Users should expect to see enhancements to Live TV, content discovery, sports, and Roku Mobile in the coming weeks and months.
A debut of local news on Live TV will allow customers to watch news customized based on their location or stream news from key cities in the United States. It is introducing Premium Subscriptions to its Live TV Channel Guide, allowing customers to find and subscribe to new premium programming.
The scope of coverage will broaden to include new golf and more programs for soccer. Furthermore, a tailored sports experience will be made available to users in the following months based on their location, preferred team, sport, and watching habits. Moreover, CBS Sports, MLB.TV, the NBA App, and NBC Sports will be included in the package.
The “continue viewing” capability of Roku stock has been improved due to the update. In addition, an upgraded version of the Roku Mobile App will include a new user interface, including a redesigned account hub, a simplified home screen, better photo streams, and an enlarged “guide” button for live TV channels.
Featured Image: Megapixl
