Amazon (NASDAQ:AMZN) is doubling down on its commitment to support sellers on its e-commerce platform. The company’s recent introduction of generative AI-powered tools for sellers is a testament to this effort. These tools, powered by large language models (LLM), are designed to help sellers create compelling product descriptions, including titles and other listing details. Sellers can also use these tools to add or update existing product descriptions.
The primary goal of these tools is to enhance customers’ understanding of various products, ultimately boosting sales. Enriched product descriptions can expand the reach of sellers and attract more potential buyers.
Amazon’s move into generative AI tools for sellers puts it in direct competition with other e-commerce platforms like eBay and Shopify, both of which are also investing in AI technology to improve seller experiences. eBay, for example, launched an AI tool that can automatically generate product listings from a single photo, addressing the issue of extensive data entry for new sellers. Shopify introduced Shopify Magic, which includes AI-generated product descriptions.
In addition to generative AI tools, Amazon has been expanding its suite of solutions for sellers. The company recently introduced Supply Chain by Amazon, an end-to-end, fully automated set of supply chain services. This solution allows sellers to leverage Amazon’s logistics, fulfillment, and transportation capabilities, streamlining operations and reducing costs. Amazon also offers Amazon Warehousing & Distribution (AWD), a pay-as-you-go service that reduces storage costs and streamlines inventory management.
These efforts to support sellers are expected to strengthen Amazon’s relationship with third-party sellers and contribute to its financial performance. In the second quarter of 2023, sales generated by third-party seller services grew by 18% year-over-year to $32.3 billion. For fiscal 2023, estimates project this figure to reach $134 billion, reflecting an 18.1% growth from the previous fiscal year.
Amazon’s stock performance has been strong, gaining 67.2% year-to-date, outpacing industry growth of 43.3%. These seller-focused initiatives and AI tools could further bolster investor optimism in the company’s stock.
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