BlackBerry Limited (NYSE:BB) has partnered with Mitsubishi Electric to bolster road safety through their latest automotive in-cabin system, Mitsubishi Electric FLEXConnect, which will be powered by BlackBerry IVY.
BlackBerry IVY stands as an edge-to-cloud vehicle data platform that processes sensor data to predict safety risks, diminish driver distractions, and highlight potential driving hazards. The cornerstone of the Mitsubishi Electric FLEXConnect platform lies in its driver and occupant monitoring systems, which extract and analyze data from various sensors using BlackBerry IVY, harnessing machine learning to provide real-time insights.
Noteworthy safety features powered by BlackBerry IVY within the FLEXConnect platform include detecting driver distraction levels, collecting biometric data for health insights and emergency alerts, crafting personalized identification profiles, and correlating user preferences with environmental data to offer optimal parking suggestions.
Based in Waterloo, Canada, BB specializes in providing intelligent security software and services to enterprises and governments globally. It offers devices and software platforms that manage security, mobility, and communications across hardware, mobile apps, and the Internet of Things (IoT).
BlackBerry is strategically positioned to capitalize on the expanding software-defined automotive landscape and contribute to the development of smart cities. In June, the company reported that its BlackBerry QNX software has been integrated into over 235 million vehicles worldwide, marking a year-over-year growth of 20 million vehicle integrations, as reported by TechInsights.
Prior to that, BlackBerry partnered with PATEO to announce that Dongfeng Motor, a major Chinese automaker, had selected the BlackBerry IVY-powered PATEO Digital Cockpit for its next-generation all-electric VOYAH H97 model.
The company also disclosed that BlackBerry IVY had been pre-integrated into three digital cockpit platforms from Tier 1 automotive suppliers, including Bosch and PATEO. This integration enables automakers to swiftly deploy third-party applications that enhance the in-vehicle experience for both drivers and passengers.
Over the past year, BlackBerry’s shares have declined by 2.2%, while the sub-industry has seen growth of 37.1%.
Featured Image: Unsplash @ Thai Nguyen
