LG'S 'CARE FOR WHERE YOU LIVE: NEW HORIZON' CAMPAIGN EARNS TWO STARS FROM ECOPROD

Cinematic Journey Showcases Company’s Therma V Air-to-Water Heat Pump, Highlights Eco-responsible Approach to Filmmaking

SEOUL, South Korea, Jan. 24, 2024 /PRNewswire/ — LG Electronics (LG) is thrilled to unveil its ‘Care For Where You Live: New Horizon’ campaign in Europe. A cinematic endeavor highlighting the Therma V™ air-to-water heat pump and the importance of eco-responsibility, the campaign has received two stars from the Ecoprod Label, a certification for sustainable films, content and advertisements.

From concept to execution, LG Electronics’s Care For Where You Live: New Horizon campaign placed sustainability at the forefront, integrating eco-conscious practices into many aspects of the filmmaking process.

From concept to execution, LG’s Care For Where You Live: New Horizon campaign placed sustainability at the forefront, integrating eco-conscious practices into many aspects of the filmmaking process. Tom Bartowicz, director of the campaign’s inspirational and emotive film, sought to tell a sincere story with characters whose actions and behaviors organically express the value and virtue of eco-conscious living.

The campaign’s eco-focused production was guided by a strategic roadmap, encompassing meticulously planned pre-production logistics, sustainable location choices, and the hiring of local talent. To address waste management challenges, the campaign took a number of proactive measures, such as banning single-use items, employing reusable materials where possible, and following a waste reduction strategy throughout the shoot.

A showcase of sustainable filmmaking, the campaign stands as an exemplary model of responsible content creation – one that LG hopes others will emulate. Care For Where You Live: New Horizon was also a part of the pilot phase of the Ecoprod Label; enabling LG to contribute to the refinement of the label as a relevant and effective tool for sustainable filmmaking practices.

LG’s campaign achieved substantial carbon emission savings, leading to an impressive 78.5 percent validation in the Ecoprod Label’s eco-production score. During the shoot, the company conserved 2,000 liters of drinking water and responsibly managed 90 percent of waste through a variety of different means, including reusing, recycling and composting.

LG’s new Therma V R290 air-to-water heat pump Monobloc utilizes R290 refrigerant, which boasts a Global Warming Potential (GWP) of three. The A+++ energy-rated product also reduces carbon emissions by up to 93 percent compared to a traditional boiler.¹ With its distinctive, wavy grille design and understated grey exterior, the Therma V R290 seamlessly harmonizes with a wide variety of home and building exteriors. Thanks to a dual sound shield system and vibration dampers, LG’s solution operates at only 49 decibels (12kW models),² helping create a relaxing, peaceful environment for users and their neighbors.

“The New Horizon campaign raises the bar for eco-conscious marketing practices and reflects the environmental philosophy and goals of our company,” said Peter Verkempynck, senior vice president at LG Electronics Europe B2B Air Solution Sales. “The campaign’s two-star certification from the Ecoprod Label is a testament to LG’s commitment to responsible and sustainable filmmaking.”

Check out the behind-the-scenes story of LG’s ‘Care For Where You Live: New Horizon’ campaign brand video here.

¹ Seasonal space heating efficiency rating of A+++ at 35 degrees Celsius LWT and A+++ at 55 degrees Celsius LWT, in accordance with EN 14825 in the European Commission Regulation (EU). Carbon emission rates are calculated for space heating only. Using EN14825 climate data and assuming 4,910 annual operating hours with 35 degrees Celsius temperature operation based on average temperatures in France. Annual energy consumption can vary depending on the model due to ErP energy efficiency and declared Prated values. Efficiency is based on a condensing boiler, assuming the same annual heating demand as LG Therma V R290 Monobloc 16kW. Calculations based on June 2023 energy prices and the carbon intensity of the power sector in the EU in 2022, and 56.1 t-CO2/TJ is considered for calculation of CO2 emission of gas boiler.

² Based on noise level under heating rated condition measured in accordance with EN 12102-1 and ISO 9614.

About LG Electronics Home Appliance & Air Solution Company

The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air solutions as well as visionary products featuring LG ThinQ AI. The company is creating various solutions with its industry leading core technologies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances, living appliances, HVAC and air purification solutions. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more news on LG, visit www.LGnewsroom.com.