TORONTO, April 5, 2024 /CNW/ – The 2024 POWER 60: Canada’s Most Inspiring People of Influence list was released by View the VIBE on Wednesday, April 3rd on national television via Breakfast Television at 8:45am ET by their editor-in-chief, Steven Branco alongside co-hosts, Meredith Shaw and Sid Seixeiro, which featured three (3) inspiring people to watch, one of which was Shaw herself (on the left).
"I never wanted our Power 60 list to be like the others out there," said Steven Branco, CEO and chief creative officer of STAMINA Group Inc. and editor-in-chief of View the VIBE. "When you have to base your list solely on the numbers, let’s face it, those don’t change much year over year–and also lack diversity. So, there was no interest for us to shine a light on them. Instead, we focused on who’s in the spotlight, using their voice, and climbing their way to the top. Those are the people who, to us, truly deserve the spotlight. Our list maintains a huge focus on diversity; those who paint a picture of the wide range of faces that make up our beautiful country. These inspiring individuals are of different ages, ethnicities (50% of our list is BIPOC), genders (nearly 40% female) and more–with a strong effort towards ensuring as many minorities as possible are represented."
The View the VIBE POWER 60 launched its inaugural list in 2021, featuring 60 of Toronto’s most inspiring Women of Influence; and in 2023, in an effort to support an underserved and represented minority in Canada, featured 60 of Canada’s most inspiring Asians of influence. This year, the 2024 list features the most inspiring Canadians who truly paint a picture of our beloved country. They represent various industries, age groups, career levels, ethnicities, minorities, skills and talents and are hand-picked by View the VIBE’s very own editorial team.
"Every person on this list is inspiring not only because of their assets or achievements–of which there are many—but because they inspire us all through their courage, tenacity, and dedication to their goals," said Branco. "Ultimately, the 60 Canadians that we chose to feature this year are part of a much larger extended group that are all making their mark."
The 2024 View the VIBE Power 60 list names incredible Canadians from some of the nation’s rising and most prestigious/iconic brands alike, of all experience/skill levels, ages and ethnic backgrounds…all with one remarkable common denominator: their undeniable influence, each in their own way. The POWER 60 list names leaders from organizations, communities and media brands (in no particular order) like:
Breakfast Television
MLSE
CBC
Cityline
TikTok
Loblaw Companies Ltd.
HoopQueens
TSN
eTalk
WNBA
Mantella Corporation
NBA
FIFA World Cup 2026
Freed Developments
Liberty Entertainment Group
ZoomerMedia Group
Air Canada
Toronto Raptors
Dragon’s Den
Roots
INK Entertainment
And more
For the full list of names, please visit:
https://viewthevibe.com/view-the-vibes-2024-power-60-list-canadians-of-influence/
Watch out for more:
Starting this upcoming Monday, April 8th, 2024, for the next three (3) weeks, we will be releasing special edition feature cover articles, sharing the stories of the faces that made up the Power 60 cover. We will kick this off with Nakissa "Keesa" Koomalsingh on Monday, April 8th followed by Jasmeet "JusReign" Raina on April 15th and Meredith Shaw on April 22nd.
Editor’s note: Please see supporting visuals here. Assets for the following special edition individual cover stories will be added to the same folder each week on release day.
Cover photo caption: Meredith Shaw (left-to-right), Nakissa "Keesa" Koomalsingh and Jasmeet "JusReign" Raina, shot by Nick Merzetti at Pie in the Sky Studios, Studio 1 in Toronto, with a 1979 Chevrolet Caprice Classic, courtesy of Jason Miller of @sitonfashion.
Cover photo credit: Shot by Nick Merzetti (@merzetti) for View the VIBE (@viewthevibe).
Full editorial shoot credits:
Photographer: James "Nick" Merzetti" @merzetti
Creative/Fashion Director and Co-producer: Steven Branco @mr.stevenbranco
Stylist and Co-producer: Sharad Mohan @mrm0han
Head of makeup department: Angela Lee @makeupbyangelalee
Hair stylist: Duyen Huynh @duyenhuynh
Gaffer: Alejandro Silva Cortez @alejandro_silva_cortez
Production Assistants and BTS content: Mursal Rahman, Samir Mourani
Studio: Pie in the Sky Studios, Studio 1 @piestudios
Car: 1979 Chevrolet Caprice Classic, courtesy of Jason Miller of @sitonfashion
Wardrobe partners: All menswear provided by Harry Rosen @harryrosen, and select womenswear pieces provided by Hillary Macmillan @hillarmacmillan
View the VIBE, partially owned and operated by STAMINA Group Inc., launched in 2010 by Nicki Laborie as Toronto’s first video restaurant and spa guide, later evolving into a recognized digital Toronto-lifestyle authority, producing fun, edgy and informational editorial content. Establishing itself as a voice for culture, entertainment, restaurant reviews, trending stories, and VIBE videos and features.
For more, visit ViewtheVIBE.com or @ViewtheVIBE on Instagram–masthead also available at ViewtheVIBE.com/masthead.
Stamina Group Inc. (STAMINA) is a privately owned media and communications company. Specializing in digital, STAMINA creates award-winning digital-first content solutions that deliver unique brand experiences. Having supported, owned, operated or partnered with some of Canada’s rising media brands/platforms including: View the VIBE, WanderEater, Gents Post, Collab.Tips and the globally streamed video podcast, Gent’s Talk. Founded and led by award-winning creative and on-air lifestyle expert, Steven Branco (@mr.stevenbranco).
For more, visit HaveStamina.com or @Stamina.Group on Instagram.
SOURCE Stamina Group Inc.
Featured image: Megapixl © Kalman89
