NEARLY HALF OF CANADIANS THINK GIVING UP SOCIAL MEDIA WOULD BE EASIER THAN GIVING UP RED MEAT - NEW BEYOND STEAK® IS HERE TO PROVE THEM WRONG

Canadians can now enjoy the same delicious taste and texture of traditional animal-based steak, while reducing their red meat consumption with newly launched Beyond Steak®

TORONTO, May 30, 2024 /CNW/ – Beyond Meat, Inc. (NASDAQ: BYND) has brought its revolutionary Beyond Steak® north of the border, expanding its portfolio of delicious, nutritious and sustainable plant-based protein products in Canada. To understand Canadians attitudes towards red meat, the company commissioned a survey which unveiled interesting facts about the country’s current perceptions and consumption habits. Some of the findings include:

While 67% of Canadian respondents consider reducing their red meat consumption – nearly half of them (49%) would rather give up social media for a month than red meat
Two-thirds of Canadian respondents believe steak is the hardest meat to replicate in a plant-based alternative
1/3rd of Canadian respondents who are looking to reduce their red meat consumption believe that plant-based protein alternatives do not taste good

“We know that when it comes to food it’s all about taste, and our survey findings revealed 61% of Canadian respondents agree taste would be the number one thing they miss when it comes to reducing red meat consumption,” said Heena Verma, Senior Marketing Director, Beyond Meat. “Enter Beyond Steak! Recognized amongst TIME’s Best Inventions in 2022, it delivers juicy and tender bites of plant-based seared steak tips designed to deliver the same delicious taste and texture as traditional steak.”

Findings from the survey also showed that amongst Canadian respondents interested in reducing their red meat intake, more than half (55%) indicated that lowering cholesterol is their primary motivating factor. Beyond Steak contains 0 mg of cholesterol, 0.5g of sat fat and is packed with 24g of plant-based protein per serving, so Canadians can now indulge in their favourite steak dishes guilt-free. With 85% less saturated fat than traditional steak¹, Beyond Steak is made from simple plant-based ingredients like faba beans meaning Canadians can feel as good about every bite as its taste.

Additional data from the survey revealed that when it comes to plant-based protein, nearly one third of Canadians (32%) struggle with convenience and understanding on how to prepare it. Beyond Steak goes from frozen to cooked in just five minutes in an air fryer or skillet. It is perfect for fajitas, stir fries and more. It’s so easy to prepare that even cooks who are just starting out can add craveable plant-based flavour to popular meaty dishes while avoiding culinary catastrophes.

“To celebrate the Canadian launch of Beyond Steak, we’ve partnered with renowned artist Laurence Vallières, to create an interactive life-sized Beyond Meat steer made entirely from recycled Beyond Meat packaging,” continued Verma. “Our goal with the partnership is to rally Canadians’ commitment to a more sustainable future this summer.”

For today only (May 30), Torontonians can witness the masterpiece and get their hands on FREE Beyond Steak tacos at STACKT Market from 2pm – 6pm while supplies last. Every sample of Beyond Steak handed out will come with stickers illustrating Beyond Meat’s mission pillars, that Torontonians can affix onto the cardboard creature to be a part of Canada’s commitment to a sustainable future.

Canadians from coast-to-coast can get their hands on delicious Beyond Steak in the frozen meat aisle at major retailers now.

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¹	Source: Canada’s largest retailer animal beef strips – 3.5g sat fat vs. Beyond Steak 0.5g sat fat per 100g

About Beyond Meat

Beyond Meat, Inc. (NASDAQ: BYND) is a leading plant-based protein company, offering a portfolio of revolutionary plant-based proteins made from simple ingredients without GMOs, no added hormones or antibiotics, and 0 mg of cholesterol per serving. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. Beyond Meat’s brand promise, Eat What You Love™, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based meat to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. Visit www.BeyondMeat.com and follow @BeyondMeat on Facebook, Instagram, Threads, and LinkedIn.

Beyond Meat Forward Looking Statements

Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat’s Annual Report on Form 10-K for the year ended December 31, 2023 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 1, 2024, and Beyond Meat’s Quarterly Report on Form 10-Q for the quarter ended March 30, 2024 filed with the SEC on May 9, 2024, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If Beyond Meat does update one or more forward-looking statements, no inference should be made that Beyond Meat will make additional updates with respect to those or other forward-looking statements.

About the Angus Reid Survey Methodology

These findings are from a survey conducted by Beyond Meat from May 3^rd to May 7^th, 2024, among a representative sample of 1,504 online Canadians who are members of the Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would carry a margin of error of +/-2.53 percentage points, 19 times out of 20.