NEW YORK, Oct. 19, 2023 /PRNewswire/ — The potato chips market size is expected to grow by USD 9.79 billion from 2022 to 2027, according to Technavio. In addition, the growth momentum of the market will progress at a CAGR of 4.46% during the forecast period. Growing snacking culture is notably driving the potato chips market. However, factors such as Rising health and nutritional concerns may impede market growth. The market is segmented by Flavor (Plain or salted and Flavored), Product (Fried and Baked), and Geography (APAC, North America, Europe, South America, and Middle East and Africa). To know additional highlights and key points on various market segments and their impact in coming years, View a FREE PDF Sample Report.
Key Segment Analysis
The plain or salted segment will be significant during the forecast period. The growing demand for the plain or salted segment of the potato chips market is due to the increasing prevalence of various occasions, such as parties, gatherings, and sporting events. The neutral flavor of plain salted chips appeals to consumers of all ages as this balance of salt and potato flavor appeals to those who enjoy a satisfying salty crunch without overpowering tastes. Technavio provides a comprehensive report summary describing the market size and forecast along with research methodology. The FREE sample report is available in PDF format
Geographical Market Analysis
By region, APAC will contribute 43% to the growth of the global market during the forecast period. The evolving lifestyles, rapid urbanization, and globalization of food trends drive the regional market growth of potato chips in APAC. Countries like India and China are experiencing a rise in disposable income, which allows consumers to afford convenience foods like potato chips. The growing demand in the region is also a result of the accessibility and convenience of potato chips, which aligns with the fast-paced urban lifestyles in many APAC countries.
Company Insights
The potato chips market is fragmented, and the companies are deploying organic and inorganic growth strategies to compete in the market. The report analyzes the market’s competitive landscape and offers information on several market companies, including:
Bikaji Foods International Ltd., Burts Snacks Ltd., Calbee Four Seas Co. Ltd., Campbell Soup Co., Emsland Starke GmbH, Great Lakes Potato Chip Co., Herr Foods Inc., Intersnack Group GmbH and Co. KG, ITC Ltd., Kellogg Co., Kiwi Food, KOIKE YA Inc., McCain Foods Ltd., Notions Group, Old Dutch Foods Ltd., PepsiCo Inc., PopChips, Royal Avebe, The Lorenz Bahlsen Snack World GmbH, Utz Brands Inc.
- View a FREE PDF Sample Report to find additional highlights on the growth strategies adopted by companies and their product offerings.
Related Reports:
The processed potatoes market is estimated to grow at a CAGR of 5.2% between 2022 and 2027. The size of the market is forecast to increase by USD 41.71 billion.
The organic chips market size is expected to increase by USD 6.05 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 5.43%.
ToC:
Executive Summary
Market Landscape
Market Sizing
Historic Market Sizes
Five Forces Analysis
Market Segmentation by Flavor
Market Segmentation by Product
Market Segmentation by Geography
Customer Landscape
Geographic Landscape
Drivers, Challenges, & Trends
Company Landscape
Company Analysis
Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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Website: www.technavio.com
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SOURCE Technavio
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