NEW YORK, Oct. 22, 2023 /PRNewswire/ — The probiotics market size is set to grow by USD 28.57 billion from 2022 to 2027 and register a CAGR of 7.6%, according to Technavio’s latest market research report estimates. The health benefits of probiotics are the major factor notably driving the growth of the market. It prevents the growth of harmful bacteria inside the digestive tract, directing to an improvement in nutrition absorption and bowel movements. Probiotic supplements improve the Lactobacilli count in women and support to control diseases like bacterial vaginosis, yeast infection, and urinary tract infection. Also, more clinical studies have indicated that the intake of probiotics controls the growth of harmful microbes such as Candida, Escherichia coli, Helicobacter pylori, and Salmonella. However, the consumption of probiotic yogurt is also associated with the reduction of the risk of cancer in the colon, bladder, and breast by up to 35%, and they also help to reduce dental caries, prevent oral candida infections, and manage periodontitis. Increasing consumer spending and favorable government initiatives are expected to serve as one of the major driving factors in the growth of probiotics. Some dairy-free probiotic products can be a good option for snacking since they are low in carbohydrates and calories. Therefore, the suc factors would guarantee high growth of the probiotics market during the forecast period. With a focus on identifying dominant industry influencers, Technavio’s reports present a detailed study by way of synthesis, and summation of data from multiple sources. This report offers an up-to-date analysis of the current market scenario, the latest trends and drivers, and the overall market environment. Technavio offers in-depth market insights that assist global businesses to obtain growth opportunities. Read Sample Report

The report also covers the following areas:

• Probiotics Market size
• Probiotics Market trends
• Probiotics Market industry analysis

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Archer Daniels Midland Co., BioGaia AB, Chr Hansen Holding AS, Danone SA, DuPont de Nemours Inc., Farmhouse Culture Inc., General Mills Inc., Kerry Group Plc, Lallemand Inc., Lifeway Foods Inc., Microbiome Labs UK Ltd., Nestle SA, PepsiCo Inc., Probulin Probiotics LLC, SANZYME BIOLOGICS PVT. LTD., Symrise AG, Thats it Nutrition LLC, The Bountiful Co., Uncle Matts Organic, and Yakult Honsha Co. Ltd. are some of the major market participants. The Health benefits of probiotics, product innovations, and increasing investments in R and D will offer immense growth opportunities. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments while maintaining their positions in the slow-growing segments.

Probiotics Market 2023-2027: Segmentation

• End-user 
• Human Probiotics
• Animal Probiotics
• Product 
• Probiotic Functional Food And Beverage
• Dietary Supplements
• Animal Feed
• Geography 
• APAC
• Europe
• North America
• Middle East And Africa
• South America

The market share growth by the segments human probiotics segment will be significant during the forecast period. Due to increased health awareness, especially in countries like the US, the demand for probiotics in functional foods, beverages, and dietary supplements is rising. Probiotics deliver advantages such as enhancing the skin’s moisture barrier, reducing oxidative stress, protecting against UV-induced damage, preserving pH levels, and improving hair quality. Moreover, research shows that probiotics can nourish good bacteria, maintaining the skin’s pH balance and protecting against free radical damage. With brands like Clinique, Lancome, Burts Bees, Bioelements, Chantecaille Beaute, and Amala, the cosmetics industry is increasingly incorporating probiotics into skincare products. For example, Loreal Paris Youth Code Serum Intense utilizes the concentrated probiotic Biolysat to combat signs of aging. This inclusion of probiotics in cosmetics is anticipated to boos significant growth during the forecast period.

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To help businesses improve their market position, the probiotics market provides a detailed analysis of around 15+ vendors operating in the market. Some of these vendors include Archer Daniels Midland Co., BioGaia AB, Chr Hansen Holding AS, Danone SA, DuPont de Nemours Inc., Farmhouse Culture Inc., General Mills Inc., Kerry Group Plc, Lallemand Inc., Lifeway Foods Inc., Microbiome Labs UK Ltd., Nestle SA, PepsiCo Inc., Probulin Probiotics LLC, SANZYME BIOLOGICS PVT. LTD., Symrise AG, Thats it Nutrition LLC, The Bountiful Co., Uncle Matts Organic, and Yakult Honsha Co. Ltd.

Vendor Offerings

• Archer Daniels Midland Co. – The company offers probiotics solutions to support the gut microbiome, promote health and wellness and address consumers’ targeted needs.
• BioGaia AB – The company offers probiotics solutions such as BioGaia Gastrus, and Lactobacillus reuteri.
• Chr Hansen Holding AS – The company offers probiotics solutions for Infant and young children’s health, Women’s health, Gut health, Immune health, and Novel health areas.

What’s New?

• Special coverage on the Russia–Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession 
• Global competitiveness and key competitor positions 
• Market presence across multiple geographical footprints – Strong/Active/Niche/Trivial – buy the report!

Probiotics Market – Market Dynamics

Major Trend

The introduction of new products is an emerging trend shaping market growth. The vendors of this market introduce new and innovative products every year to sustain the market competition, and the market is highly competitive. The opening of new probiotic products, such as chocolates, biscuits, fruit bars, yogurt, and chewing gum, promotes the attraction of customers and improves the growth of the market. For example, in 2019, Nutrition LLC launched probiotic fruit bars, which are non-refrigerated and dairy-free. Another market player, Uncle Matts Organic, launched organic probiotic popsicles in the first quarter of 2019, which contains one billion probiotics per serving. Yakult launched the highly functional Yakult Five and Yakult 1000 products in the same year. The company is anticipated to launch other highly functional probiotic products. Therefore, with the introduction of new products, the market in focus is anticipated to grow significantly during the forecast period.

Significant Challenge

The high product prices in developing countries will be a major challenge hindering the probiotics market growth. Even though probiotics have multiple health advantages, it often poses a major challenge due to the premium pricing of these products in the market. For instance, the average price of probiotic yogurt in 2022 is USD 2.4 per ounce as opposed to USD 1 per ounce for regular yogurt. In some countries like India, where yogurt is often made at home, rising probiotic yogurt prices would be a grave challenge for market growth. The market is still underdeveloped and underpenetrated, and most consumers are not interested in new products which are highly priced in countries like South Africa. Therefore, the high prices of probiotic products are anticipated to hinder market growth in developing countries during the forecast period.

Probiotics Market 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will assist probiotics market growth during the next five years
• Estimation of the probiotics market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behaviour
• The growth of the probiotics market
• Analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of probiotics market vendors

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Table of contents 

1 Executive Summary

• 1.1 Market Overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 (USD million)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 (USD million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global probiotics market 2017 – 2021
• Exhibit 18: Historic Market Size – Data Table on global probiotics market 2017 – 2021 (USD million)

• 4.2 End-user Segment Analysis 2017 – 2021
• Exhibit 19: Historic Market Size – End-user Segment 2017 – 2021 (USD million)

• 4.3 Product Segment Analysis 2017 – 2021
• Exhibit 20: Historic Market Size – Product Segment 2017 – 2021 (USD million)

• 4.4 Geography Segment Analysis 2017 – 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 (USD million)

• 4.5 Country Segment Analysis 2017 – 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 (USD million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by End-user

• 6.1 Market segments 
• Exhibit 30: Chart on End-user – Market share 2022-2027 (%)
• Exhibit 31: Data Table on End-user – Market share 2022-2027 (%)

• 6.2 Comparison by End-user 
• Exhibit 32: Chart on Comparison by End-user
• Exhibit 33: Data Table on Comparison by End-user

• 6.3 Human probiotics – Market size and forecast 2022-2027
• Exhibit 34: Chart on Human probiotics – Market size and forecast 2022-2027 (USD million)
• Exhibit 35: Data Table on Human probiotics – Market size and forecast 2022-2027 (USD million)
• Exhibit 36: Chart on Human probiotics – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Human probiotics – Year-over-year growth 2022-2027 (%)

• 6.4 Animal probiotics – Market size and forecast 2022-2027 
• Exhibit 38: Chart on Animal probiotics – Market size and forecast 2022-2027 (USD million)
• Exhibit 39: Data Table on Animal probiotics – Market size and forecast 2022-2027 (USD million)
• Exhibit 40: Chart on Animal probiotics – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Animal probiotics – Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by End-user 
• Exhibit 42: Market opportunity by End-user (USD million)
• Exhibit 43: Data Table on Market opportunity by End-user (USD million)

7 Market Segmentation by Product

• 7.1 Market segments 
• Exhibit 44: Chart on Product – Market share 2022-2027 (%)
• Exhibit 45: Data Table on Product – Market share 2022-2027 (%)

• 7.2 Comparison by Product 
• Exhibit 46: Chart on Comparison by Product
• Exhibit 47: Data Table on Comparison by Product

• 7.3 Probiotic functional food and beverage – Market size and forecast 2022-2027 
• Exhibit 48: Chart on Probiotic functional food and beverage – Market size and forecast 2022-2027 (USD million)
• Exhibit 49: Data Table on Probiotic functional food and beverage – Market size and forecast 2022-2027 (USD million)
• Exhibit 50: Chart on Probiotic functional food and beverage – Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Probiotic functional food and beverage – Year-over-year growth 2022-2027 (%)

• 7.4 Dietary supplements – Market size and forecast 2022-2027 
• Exhibit 52: Chart on Dietary supplements – Market size and forecast 2022-2027 (USD million)
• Exhibit 53: Data Table on Dietary supplements – Market size and forecast 2022-2027 (USD million)
• Exhibit 54: Chart on Dietary supplements – Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Dietary supplements – Year-over-year growth 2022-2027 (%)

• 7.5 Animal feed – Market size and forecast 2022-2027
• Exhibit 56: Chart on Animal feed – Market size and forecast 2022-2027 (USD million)
• Exhibit 57: Data Table on Animal feed – Market size and forecast 2022-2027 (USD million)
• Exhibit 58: Chart on Animal feed – Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Animal feed – Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by Product 
• Exhibit 60: Market opportunity by Product (USD million)
• Exhibit 61: Data Table on Market opportunity by Product (USD million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 63: Chart on Market share by geography 2022-2027 (%)
• Exhibit 64: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 65: Chart on Geographic comparison
• Exhibit 66: Data Table on Geographic comparison

• 9.3 APAC – Market size and forecast 2022-2027
• Exhibit 67: Chart on APAC – Market size and forecast 2022-2027 (USD million)
• Exhibit 68: Data Table on APAC – Market size and forecast 2022-2027 (USD million)
• Exhibit 69: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.4 Europe – Market size and forecast 2022-2027
• Exhibit 71: Chart on Europe – Market size and forecast 2022-2027 (USD million)
• Exhibit 72: Data Table on Europe – Market size and forecast 2022-2027 (USD million)
• Exhibit 73: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.5 North America – Market size and forecast 2022-2027
• Exhibit 75: Chart on North America – Market size and forecast 2022-2027 (USD million)
• Exhibit 76: Data Table on North America – Market size and forecast 2022-2027 (USD million)
• Exhibit 77: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 79: Chart on Middle East and Africa – Market size and forecast 2022-2027 (USD million)
• Exhibit 80: Data Table on Middle East and Africa – Market size and forecast 2022-2027 (USD million)
• Exhibit 81: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.7 South America – Market size and forecast 2022-2027
• Exhibit 83: Chart on South America – Market size and forecast 2022-2027 (USD million)
• Exhibit 84: Data Table on South America – Market size and forecast 2022-2027 (USD million)
• Exhibit 85: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.8 Japan – Market size and forecast 2022-2027
• Exhibit 87: Chart on Japan – Market size and forecast 2022-2027 (USD million)
• Exhibit 88: Data Table on Japan – Market size and forecast 2022-2027 (USD million)
• Exhibit 89: Chart on Japan – Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on Japan – Year-over-year growth 2022-2027 (%)

• 9.9 US – Market size and forecast 2022-2027
• Exhibit 91: Chart on US – Market size and forecast 2022-2027 (USD million)
• Exhibit 92: Data Table on US – Market size and forecast 2022-2027 (USD million)
• Exhibit 93: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.10 China – Market size and forecast 2022-2027
• Exhibit 95: Chart on China – Market size and forecast 2022-2027 (USD million)
• Exhibit 96: Data Table on China – Market size and forecast 2022-2027 (USD million)
• Exhibit 97: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.11 Germany – Market size and forecast 2022-2027
• Exhibit 99: Chart on Germany – Market size and forecast 2022-2027 (USD million)
• Exhibit 100: Data Table on Germany – Market size and forecast 2022-2027 (USD million)
• Exhibit 101: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.12 UK – Market size and forecast 2022-2027
• Exhibit 103: Chart on UK – Market size and forecast 2022-2027 (USD million)
• Exhibit 104: Data Table on UK – Market size and forecast 2022-2027 (USD million)
• Exhibit 105: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 107: Market opportunity by geography (USD million)
• Exhibit 108: Data Tables on Market opportunity by geography (USD million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 109: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 111: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 112: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 113: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 114: Matrix on vendor position and classification

• 12.3 Archer Daniels Midland Co. 
• Exhibit 115: Archer Daniels Midland Co. – Overview
• Exhibit 116: Archer Daniels Midland Co. – Business segments
• Exhibit 117: Archer Daniels Midland Co. – Key offerings
• Exhibit 118: Archer Daniels Midland Co. – Segment focus

• 12.4 BioGaia AB 
• Exhibit 119: BioGaia AB – Overview
• Exhibit 120: BioGaia AB – Business segments
• Exhibit 121: BioGaia AB – Key news
• Exhibit 122: BioGaia AB – Key offerings
• Exhibit 123: BioGaia AB – Segment focus

• 12.5 Chr Hansen Holding AS 
• Exhibit 124: Chr Hansen Holding AS – Overview
• Exhibit 125: Chr Hansen Holding AS – Business segments
• Exhibit 126: Chr Hansen Holding AS – Key news
• Exhibit 127: Chr Hansen Holding AS – Key offerings
• Exhibit 128: Chr Hansen Holding AS – Segment focus

• 12.6 Danone SA 
• Exhibit 129: Danone SA – Overview
• Exhibit 130: Danone SA – Business segments
• Exhibit 131: Danone SA – Key news
• Exhibit 132: Danone SA – Key offerings
• Exhibit 133: Danone SA – Segment focus

• 12.7 DuPont de Nemours Inc. 
• Exhibit 134: DuPont de Nemours Inc. – Overview
• Exhibit 135: DuPont de Nemours Inc. – Business segments
• Exhibit 136: DuPont de Nemours Inc. – Key news
• Exhibit 137: DuPont de Nemours Inc. – Key offerings
• Exhibit 138: DuPont de Nemours Inc. – Segment focus

• 12.8 Farmhouse Culture Inc. 
• Exhibit 139: Farmhouse Culture Inc. – Overview
• Exhibit 140: Farmhouse Culture Inc. – Product / Service
• Exhibit 141: Farmhouse Culture Inc. – Key offerings

• 12.9 Kerry Group Plc 
• Exhibit 142: Kerry Group Plc – Overview
• Exhibit 143: Kerry Group Plc – Business segments
• Exhibit 144: Kerry Group Plc – Key offerings
• Exhibit 145: Kerry Group Plc – Segment focus

• 12.10 Lallemand Inc. 
• Exhibit 146: Lallemand Inc. – Overview
• Exhibit 147: Lallemand Inc. – Product / Service
• Exhibit 148: Lallemand Inc. – Key offerings

• 12.11 Lifeway Foods Inc. 
• Exhibit 149: Lifeway Foods Inc. – Overview
• Exhibit 150: Lifeway Foods Inc. – Product / Service
• Exhibit 151: Lifeway Foods Inc. – Key offerings

• 12.12 Microbiome Labs UK Ltd. 
• Exhibit 152: Microbiome Labs UK Ltd. – Overview
• Exhibit 153: Microbiome Labs UK Ltd. – Product / Service
• Exhibit 154: Microbiome Labs UK Ltd. – Key offerings

• 12.13 Nestle SA 
• Exhibit 155: Nestle SA – Overview
• Exhibit 156: Nestle SA – Business segments
• Exhibit 157: Nestle SA – Key news
• Exhibit 158: Nestle SA – Key offerings
• Exhibit 159: Nestle SA – Segment focus

• 12.14 Probulin Probiotics LLC 
• Exhibit 160: Probulin Probiotics LLC – Overview
• Exhibit 161: Probulin Probiotics LLC – Product / Service
• Exhibit 162: Probulin Probiotics LLC – Key offerings

• 12.15 Symrise AG 
• Exhibit 163: Symrise AG – Overview
• Exhibit 164: Symrise AG – Business segments
• Exhibit 165: Symrise AG – Key offerings
• Exhibit 166: Symrise AG – Segment focus

• 12.16 Thats it Nutrition LLC 
• Exhibit 167: Thats it Nutrition LLC – Overview
• Exhibit 168: Thats it Nutrition LLC – Product / Service
• Exhibit 169: Thats it Nutrition LLC – Key offerings

• 12.17 Uncle Matts Organic 
• Exhibit 170: Uncle Matts Organic – Overview
• Exhibit 171: Uncle Matts Organic – Product / Service
• Exhibit 172: Uncle Matts Organic – Key offerings

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 173: Inclusions checklist
• Exhibit 174: Exclusions checklist

• 13.3 Currency conversion rates for USUSD
• Exhibit 175: Currency conversion rates for USUSD

• 13.4 Research methodology 
• Exhibit 176: Research methodology
• Exhibit 177: Validation techniques employed for market sizing
• Exhibit 178: Information sources

• 13.5 List of abbreviations 
• Exhibit 179: List of abbreviations

 About US

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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