Meta Platforms (NASDAQ:META) kicks off its Meta Connect 2025 event today, with investors laser-focused on the company’s big reveal: the long-rumored Hypernova glasses. The $800 smart glasses are expected to push the company further into the world of wearable AI devices, even as Meta tries to shake off skepticism surrounding its costly metaverse experiment.

Meta Connect 2025 and the Hypernova Glasses

The Meta Connect 2025 conference represents a crucial turning point for the company. While Meta already sells Ray-Ban branded smart glasses, the Hypernova is set to be a higher-end product with display features that integrate AI into everyday life. By pricing the glasses below $1,000, Meta aims to make them more appealing to mainstream consumers, hoping they won’t meet the same fate as its underperforming Quest VR headsets.

If successful, this product could help transform glasses into a new computing platform, potentially rivaling the smartphone’s dominance. But adoption remains uncertain, and investors are waiting to see whether consumers will actually embrace them.

Meta’s AI and Metaverse Strategy

For years, Meta Platforms (NASDAQ:META) was primarily known as a digital advertising giant through Facebook, Instagram, and WhatsApp. But CEO Mark Zuckerberg has been pushing a broader vision centered on artificial intelligence and the metaverse.

The problem? Reality Labs, the division behind Meta’s VR and AR projects, has been bleeding cash. In Q2 2025, it reported an operating loss of $4.53 billion on revenues of just $370 million. Since late 2020, Reality Labs has lost about $70 billion in total. Despite these staggering losses, Meta remains committed to developing hardware like smart glasses, which could become the entry point into the AI-powered future.

AI Glasses as the Next Computing Platform

Zuckerberg views AI devices as one of the five pillars of Meta’s long-term growth. During the company’s recent earnings call, he emphasized that AI glasses could become the main way humans integrate superintelligence into daily life. He even suggested that not owning AI glasses in the future could put people at a “significant cognitive disadvantage” compared to peers.

The broader tech industry shares this belief. For example, OpenAI recently acquired Jony Ive’s startup, io Products, for $6.5 billion. Ive, the legendary designer behind the iPhone at Apple (NASDAQ:AAPL), is rumored to be building new AI-focused hardware. This arms race shows just how valuable AI-integrated devices could become.

Why Meta Connect 2025 Matters for Investors

The Meta Connect 2025 event is more than just a product launch—it’s Meta’s chance to prove that it can innovate beyond social media and digital ads. While Meta already dominates the smart glasses market, it is still a niche segment. For the Hypernova to succeed, it needs to gain mainstream traction and position itself as a natural extension of AI use in everyday life.

Investors are watching closely, because a misstep here could reinforce doubts about Meta’s hardware strategy. On the other hand, strong adoption could signal the beginning of a new growth cycle.

Is META Stock Still a Buy?

Despite its high forward price-to-earnings (P/E) multiple of 27.18x, Meta Platforms (NASDAQ:META) still looks appealing for long-term investors. The company’s PEG ratio of 1.58x suggests growth justifies the valuation, particularly as Reality Labs losses are expected to taper off over time.

If Meta can scale its AI device strategy successfully, the company could establish itself as a leader in the next major tech revolution. The Hypernova glasses and the outcomes of the Meta Connect 2025 event will serve as a critical early test.

In short, while risks remain, META stock continues to offer compelling upside potential as it redefines itself for the AI era.

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