As financial markets tumble on rising trade tensions, many investors are searching for safety. While fear dominates headlines, seasoned investors see opportunity—especially in resilient, innovative companies like Netflix (NASDAQ:NFLX). If you’re looking for the best stocks to buy during a crash, Netflix stands out as a strong candidate.

Markets Tumble, but Long-Term Trends Remain Intact

U.S. stocks, along with global equities, have taken a hit following new tariffs announced by President Trump. Tariffs against China have surged to 54%, prompting retaliation from Beijing and countermeasures from Canada and the EU. Investors are bracing for prolonged uncertainty as negotiations remain unpredictable.

This turbulence has wiped out trillions in market value, but it’s also created potential buying opportunities. While some companies face significant exposure to global trade, others, like Netflix, remain relatively insulated—making them candidates for the best stocks to buy during a crash.

Netflix Is Resilient Amid Uncertainty

Netflix (NASDAQ:NFLX) has not been immune to the downturn but has performed better than most. The stock is down only 2.4% year-to-date, outperforming the S&P 500 Index (INDEXSP:.INX), which has seen a sharper decline. Despite macroeconomic headwinds, Netflix continues to post strong subscriber growth, adding 19 million new users in Q4 2024 and surpassing 300 million paid members.

Even in a potential recessionary environment, Netflix’s value proposition remains strong. Entertainment tends to be a low-cost escape during hard times, and with its growing content library, sports streaming additions, and video game integration, Netflix offers an experience few can match.

The Ad-Supported Plan Is a Game-Changer

One major reason Netflix could be considered among the best stocks to buy during a crash is its booming ad-supported tier. In Q4 2025, 55% of new subscribers in applicable regions chose the ad-supported plan. This signals a successful shift in strategy, as Netflix taps into new revenue streams while maintaining subscriber growth.

This lower-cost plan is well-suited for cash-strapped consumers who might otherwise cancel subscriptions. As inflationary pressures rise and discretionary spending shrinks, budget-conscious options become more appealing. Instead of losing customers, Netflix may simply shift them to more affordable plans—preserving its base and growing ad revenue.

Password Crackdown and International Expansion

Netflix’s crackdown on password sharing has also paid off. Former freeloaders are converting into paying subscribers, boosting the company’s numbers. With the initiative expanding globally, more revenue growth is on the horizon.

Moreover, international expansion continues to be a key pillar. As internet penetration increases worldwide and mobile-first entertainment becomes the norm, Netflix’s global strategy puts it in an enviable position. Few streaming platforms have succeeded in localizing content as effectively as Netflix has.

Analyst Ratings and Growth Forecasts Support the Bull Case

Wall Street has taken notice. Nearly 70% of analysts now rate Netflix as a “Strong Buy” or “Moderate Buy,” up from just 58% three months ago. The average price target sits at $1,084.54—more than 26% above the current level—highlighting confidence in Netflix’s ability to deliver earnings and user growth despite economic uncertainty.

Earnings are projected to grow 24% in 2025 and another 20.7% in 2026. A significant portion of that growth is expected to come from advertising, a vertical where Netflix has barely scratched the surface.

Final Thoughts: Buy the Dip?

In a volatile market, it’s easy to panic. But history rewards those who buy great companies when others are fearful. With strong fundamentals, growing revenue streams, and continued global expansion, Netflix (NASDAQ:NFLX) is one of the best stocks to buy during a crash.

While short-term risks persist, Netflix’s long-term outlook remains solid. For investors looking to add resilience and upside potential to their portfolios, Netflix deserves a spot on the watchlist—or better yet, in the portfolio.

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