Snap (NYSE:SNAP)
As the owner of the picture messaging app Snapchat, Snap Inc., said on Wednesday, its artificial intelligence chatbot will soon be able to react to users’ messages with a totally AI-generated image. As a result, Snap stock surged.
The Snap (NYSE:SNAP) annual Partner Summit is where the news was shared. The business plans to use the technology to expedite the creation of augmented reality (AR) features, including superimposing computer-generated graphics onto real-world photographs and videos.
In recent months, generative AI has been the tech industry’s attention due to its ability to create new content when given specific instructions. Snap’s My AI chatbot was developed with OpenAI’s ChatGPT technology, a product of the startup’s efforts to revolutionize how people interact with computers.
Snap said on Wednesday that its My AI feature, previously restricted to select users, is now available to all app users. Users who subscribe to Snapchat+ for $3.99 a month were the first to get the chatbot.
Snap CEO Evan Spiegel said, “My AI could help users explore more of the Snapchat app by recommending lenses, which can add effects to photos and videos,” or “real-world places to visit” using the program’s map function.
He added that ai is being included in the service’s central communication feature for the first time. “My AI is being put to good use as an artistic medium.”
Snapchat+, which has 3 million users, will be the first to get access to My AI’s capacity to reply to users with its own AI-generated photos, Snap said.
Concerns that AI chatbots can plagiarize existing works, offer incorrect information, or deliver damaging replies to requests have developed in tandem with such tools.
Snap claims to have implemented more safeguards to its chatbot My AI, such as temporarily blocking users’ access if they regularly ask damaging or inappropriate queries.
According to Spiegel, 99.5% of the time, My AI’s replies are appropriate and in compliance with Snapchat’s community standards when analyzed by Snap.
He also said that My AI will factor in the user’s age “to ensure the conversation is age-appropriate.” New augmented reality mirrors, available for installation in shops to allow shoppers virtually try on clothing items or see which accessories might complement their ensemble, were also introduced by the Santa Monica, California-based startup on Wednesday.
Snap said that the mirrors are being used by retailers such as Nike (NYSE:NKE) and Men’s Warehouse.
Snap’s new enterprise branch, including the AR mirrors, is geared toward assisting other businesses in developing augmented reality features for their apps and websites. The business deal may also help Snap increase its income streams outside digital advertising.
Featured Image: Unsplash
