Mastercard Incorporated (NYSE:MA) has joined forces with SoftBank Corp. to introduce Test & Learn, an innovative cloud-based predictive analytics platform, to the Japanese market. This collaboration aims to transform decision-making processes for Japanese businesses by providing them with advanced tools to experiment, analyze, and optimize their business strategies at scale.
The Power of Analytics In today’s data-driven world, the ability to effectively leverage analytics is crucial for business success. By combining Mastercard’s Test & Learn platform with SoftBank’s expertise in Artificial Intelligence (AI) and digital marketing solutions, this partnership promises to deliver a robust data and analytics platform to Japanese companies. This platform will enable businesses to make informed, scalable decisions by measuring the performance of various initiatives and adapting strategies based on real-time insights.
Empowering Decision-Makers Donald Ong, senior vice president of Asia Pacific at Mastercard, highlighted the importance of data-driven decision-making, stating, “Knowledge is power – especially when it comes to understanding what works and what doesn’t for your business.” The Test & Learn partnership with SoftBank aims to provide companies across all industries with transparent insights into their performance, empowering them to achieve remarkable success through informed decision-making supported by data-driven analytics.
Accelerating Digitalization Daisuke Fujihira, vice president and head of the Digital Marketing Division at SoftBank Corp., expressed confidence in the partnership’s ability to enhance value for customers and accelerate digitalization in Japan. With SoftBank’s commitment to expanding its AI and data-driven technology services alongside Mastercard’s diverse product offerings, the collaboration is poised to significantly contribute to the evolution of IT services in Japan, meeting the growing demand for data utilization and digitization among businesses.
Price Performance and Rank Mastercard’s shares have gained 11.8% year to date, outperforming the industry’s 8.9% growth.
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Author Stephanie Bédard-Châteauneuf