The landscape of small businesses is being reshaped by the integration of generative artificial intelligence (A.I.) software, with tools like OpenAI’s ChatGPT and Google’s Bard gaining popularity among small business owners. These A.I. tools are being employed for tasks such as grammar checking in emails, enhancing marketing copy, and researching business plans.

In response to the growing demand, larger corporations like Microsoft (NASDAQ:MSFT) are now creating tools specifically designed to help small businesses leverage A.I. in more sophisticated ways. Microsoft’s Copilot is one such tool, enabling users to instruct the software to perform various tasks, such as summarizing emails or Teams meetings, identifying key themes in documents, and drafting emails in a conversational tone within Outlook. Originally available for companies with at least 300 employees, Copilot has recently expanded its reach to include all companies, allowing even solo entrepreneurs without employees to utilize the service for Microsoft 365 at a cost of $30 per month per employee.

Another initiative in this space comes from MasterCard, which is currently testing a product called MasterCard Small Business A.I. This offering aims to assist small business owners in analyzing data and providing additional resources to foster business growth. Leveraging information from MasterCard’s content library and licensed data from media companies emphasizing inclusivity, such as Blavity Media Group and TelevisaUnivision, the tool is designed to answer queries from small business owners. MasterCard plans to conduct a pilot of this A.I. tool in the U.S. later this year, with plans to expand into international markets thereafter.

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