Netflix (NASDAQ:NFLX) is set to elevate its gaming offerings by featuring the highly acclaimed video game trilogy, Grand Theft Auto: The Trilogy – The Definitive Edition by Take-Two Interactive (NASDAQ:TTWO). Available on the App Store, Google Play, and within the Netflix mobile app from December 14, this addition underscores Netflix’s strategy to fortify its position in the gaming industry.
The Grand Theft Auto series, a globally recognized franchise with over 410 million copies sold worldwide, includes iconic titles such as Grand Theft Auto III, Grand Theft Auto: Vice City, Grand Theft Auto: San Andreas, Grand Theft Auto IV, and Grand Theft Auto V.
Netflix’s move to incorporate Grand Theft Auto: The Trilogy is expected to significantly augment its subscriber base and content offerings. The streaming giant has witnessed a robust year-to-date performance with a 61.8% return compared to the Consumer Discretionary sector’s 10.3% rise.
In its gaming strategy, Netflix adopts an approach that complements its existing streaming service rather than replacing traditional consoles. Upcoming game titles like Money Heist, The Dragon Prince: Xadia, and Death’s Door are anticipated to contribute to the company’s top-line growth in the coming quarters.
The Money Heist game immerses players in an interactive environment, inviting them to participate in the original heist at La Perla de Barcelona, where their decisions shape the outcome. The Dragon Prince: Xadia, an action role-playing game, offers cooperative and hero-based gameplay set in the world of Xadia. Meanwhile, Death’s Door revolves around reaping souls and maintaining a routine that takes a thrilling turn when the player’s assigned soul is stolen.
While Netflix competes in the mobile gaming industry, facing giants like Microsoft and Apple, its unique approach and compelling content continue to drive growth. Microsoft’s recent acquisition of Activision Blizzard for $69 billion strengthens its position, especially with the inclusion of the popular Candy Crush Saga games from Activision’s King mobile brand. Apple, a major player in mobile gaming through its App Store, remains committed to enhancing the gaming experience, leveraging its lucrative sector to grow its core business.
Featured Image: Unsplash
Author Stephanie Bédard-Châteauneuf