• 
  Flowr wins Brand of the Year and Campaign of the Year at the 2020 ADCANN awards.
  
• 
  The Company’s agency of record, Zerotrillion, was awarded Agency of the Year at the ADCANN 2020 awards for its work on Flowr’s brand.
  
• 
  Flowr also won a Bronze award at the 2020 Clio Cannabis Awards for its BC Pink Kush campaign.
  
  

TORONTO, Jan. 27, 2021 (GLOBE NEWSWIRE) — The Flowr Corporation (TSX.V: FLWR; OTC: FLWPF) (“

Flowr

” or the “

Company

”) has begun 2021 with three wins at the ADCANN Awards – including the coveted Brand of The Year award. The annual awards, which are voted on by the public, exist to celebrate the best marketing and advertising across Canada’s growing cannabis industry. Alongside the Brand of The Year Award, Flowr also won Campaign of the Year for their Rembrandt inspired BC Pink Kush Campaign which works with regulations of the cannabis industry to highlight Flowr’s approach by blending art and science.

Zerotrillion, Flowr’s agency of record, was also recognized for its work building the Flowr brand and subsequent campaigns and was awarded Agency of The Year.

“We have been pleased to see the growth in our brand and receiving this kind of recognition is proof positive that Flowr is building a leading brand in the premium segment of the cannabis market,” commented Lance Emanuel, Interim CEO and President of Flowr. “We have taken a long-term view to this industry and are focused on being the best at what we do. Our flagship strain, BC Pink Kush, is a great example as a leading high THC strain in the premium segment. We will now push to expand our strains and formats in 2021 as we look to expand market share.”

The ADCANN wins are the culmination of a successful year for Flowr. The brand’s BC Pink Kush strain was the number one best seller at the Ontario Cannabis Store, the provincial retailer of recreational cannabis in Ontario¹, and won top indica at the inaugural KIND Magazine awards, as voted on by budtenders from across Canada. The aforementioned Rembrandt inspired BC Pink Kush campaign took home a prestigious Clio Award for category-defining work.

Alex Paquin, CEO of Zerotrillion, commented: “We started Zerotrillion with the ambition to shun mediocrity and create work that resonates with audiences and drives businesses forward. Our collaboration with The Flowr Corporation has allowed us to do just that and it’s an honor to have that work recognized at this level.”

Nicole Wolff, Brand Director at Flowr added: “It’s an honour to be recognized for our work but it’s especially welcome when the public has cast their vote. We’re really proud of the brand that we have built and continue to build on the existing work as we head into a new year.”

In 2021, the Company will be implementing innovative new glass jars for its dried flower products. Flowr believes this packaging enhancement will build on its positioning within the premium segment of the market. The Company is also excited about the upcoming launches of new high THC cultivars in 2021, the first of which is BC Black Cherry which is now available in the 3.5 gram format in the new cobalt blue glass jar with pre-rolls to follow. The first lot of BC Black Cherry contains more than 24% THC and more than 3% terpenes.

About The Flowr Corporation

The Flowr Corporation is a Toronto-headquartered cannabis company with operations in Canada, Europe, and Australia.  Its Canadian operating campus, located in Kelowna, BC, includes a purpose-built, GMP-designed indoor cultivation facility; an outdoor and greenhouse cultivation site; and a state-of-the-art R&D facility.  From this campus, Flowr produces recreational and medicinal products.  Internationally, Flowr intends to service the global medical cannabis market through its subsidiary Holigen, which has a license for cannabis cultivation in Portugal and operates GMP licensed facilities in both Portugal and Australia.

Flowr aims to support improving outcomes through responsible cannabis use and, as an established expert in cannabis cultivation, strives to be the brand of choice for consumers and patients seeking the highest-quality craftsmanship and product consistency across a portfolio of differentiated cannabis products.

For more information, please visit

flowrcorp.com

or follow Flowr on Twitter: @FlowrCanada and LinkedIn: The Flowr Corporation.

On behalf of The Flowr Corporation:


Lance Emanuel


Interim CEO and President

CONTACT INFORMATION:

INVESTORS & MEDIA:

Thierry Elmaleh

Head of Capital Markets

(877) 356-9726 ext. 1528


[email protected]

Forward-Looking Information and Statements

This press release contains “forward-looking information” within the meaning of Canadian securities laws, which may include but is not limited to statements made concerning: the implementation of innovative new glass jars for the Company’s dried flower products, and the impact thereof on Flowr’s product positioning; and high THC cultivar launches and the timing and formats thereof. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “is expected”, “expects”, “scheduled”, “intends”, “contemplates”, “anticipates”, “believes”, “proposes” or variations (including negative and grammatical variations) of such words and phrases, or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Such information and statements are based on the current expectations of Flowr’s management and are based on assumptions and subject to risks and uncertainties. Although Flowr’s management believes that the assumptions underlying such information and statements are reasonable, they may prove to be incorrect. The forward-looking events and circumstances discussed in this press release may not occur by certain specified dates or at all and could differ materially as a result of known and unknown risk factors and uncertainties affecting Flowr, including risks relating to: general economic and stock market conditions; adverse industry events; loss of markets; future legislative and regulatory developments in Canada and elsewhere; the cannabis industry in Canada generally; the ability of Flowr to implement its business strategies; Flowr’s inability to produce or sell premium quality cannabis, risks and uncertainties detailed from time to time in Flowr’s filings with the Canadian Securities Administrators; the Company’s inability to raise capital or have the liquidity to operate or advance its strategic initiatives and many other factors beyond the control of Flowr.

Although Flowr has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking information or statements, there may be other factors that cause actions, events or results to differ from those anticipated, estimated or intended. No forward-looking information or statement can be guaranteed. Except as required by applicable securities laws, forward-looking information and statements speak only as of the date on which they are made and Flowr undertakes no obligation to publicly update or revise any forward-looking information or statements, whether as a result of new information, future events or otherwise. When considering such forward-looking information and statements, readers should keep in mind the risk factors and other cautionary statements in Flowr’s Annual Information Form dated April 29, 2020 (the “AIF”) and filed with the applicable securities regulatory authorities in Canada. The risk factors and other factors noted in the AIF could cause actual events or results to differ materially from those described in any forward-looking information or statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.