Like clockwork, investors may thank Reddit’s WallStreetBets for AMC Entertainment’s (NYSE:AMC) over 80% return in the week. The usual short-squeeze stock trades followed predictably: BlackBerry (NYSE:BB), Koss (NASDAQ: KOSS), and GameStop (NYSE:GME) also rose.

Sundial joined the Reddit-led rally, repeating February’s run-up to $3.96. After plunging back to around 75 cents, the stock rose again to the top at almost $1.50. By last Friday, the stock closed barely above a dollar. What happened?

The SNDL stock pump will likely follow with strong selling or the dump. The stock may find support at the moving average. In the medium term, the uncertainties will outweigh the upside potential. Investors serious about the cannabis market are better off trading Tilray (NASDAQ: TLRY), Aurora Cannabis (NASDAQ:ACB), or multi-state operators. This includes Cresco Labs (OTC:CRLBF) and Trulieve (OTC:TCNNF). The latter companies have more liquidity in the markets. MSOs are especially compelling: their focus on specific States in the U.S. will raise operating margins.

Cash flow will continue to rise as the government legalizes cannabis. The only downside risk with MSOs is their growth strategy. Acquisitions will accelerate market share growth but will add debt to the balance sheet. Still, SNDL is a penny stock for the traders. Its operating profits will not improve meaningfully until a few quarters later.